Selling bicycles is not a easy job and not everyone can create a successful online bike shop. The cyclist is always very demanding and wants to have the best products at the best price.

SER Store has a particular tradition in the world of bicycles and our online bike shop is calibrated to the need of both the professional and the casual rider. We are pleased to give you the best support and shopping experience. Our Staff will respond to your question and give you instructions and advices when needed, helping in the choice of bicycles, folding bicycles, electric bicycles. 

A wide range of accessories and components allows you to upgrade your bicycle to better fit your riding stile.

A bike shop online must have these and other features.